Frugalpac and the Frugal Bottle - the world’s first paper bottle for wines and spirits
Larkin PR was retained by British sustainable packaging company Frugalpac, whose mission is to help decarbonise the food and drink industry.
A young SME, Frugalpac wanted global coverage for the launch of its Frugal Bottle, the world’s first paper bottle for wines, spirits and olive oils, made with 94% recycled paperboard.
We promoted LCA data to prove it had a carbon footprint 84% lower than a glass bottle and five times lighter and also commissioned several hand drawn Frugal Bottles to highlight its 360 degree branding and potential shelf stand out and engaged with wine writers ahead of the launch in June 2020.
Since the Frugal Bottle launched in June 2020, Frugalpac has:
Secured more than 3000 pieces of global coverage, including The Guardian, The Observer, The Daily Mail, The Times, the FT, the BBC, ITV, US and French television.
Received enquiries to make more than 120 million paper bottles for drinks brands around the world
More than 81 enquiries to buy their Frugal Bottle Assembly Machines – each one can make 2.5 million bottles a year.
Opened a new 11,000 sq ft factory to meet global demand for the Frugal Bottle and secured further investment.
Seen 53 different wines, spirits and olive oil brands from around the world move to the Frugal Bottle, including 25 different wines, six gins, eight vodkas, two martinis, a calvados, a tequila and two olive oils.
Get listings for the Frugal Bottle in Aldi, Sainsbury’s and Morrisons in the UK and Target, Whole Food Stores and 7-Eleven in the US.
Received praise and support from the UK Government’s Department for Business and Trade, helped them win the King’s Award for Enterprise and sold three paper bottle machines to the US, Canada and Australia.
