Raising prostate cancer awareness with Elon Musk's father.
Larkin worked with Errol Musk, Elon’s father, to encourage people to get tested for prostate cancer.
We worked with Errol to tell his story of how he discovered he had prostate cancer which led to an emergency operation to remove his prostate.
Larkin arranged an in-depth and wide ranging sit down video interview with fellow South African entrepreneur Avi Lasarow that led to an exclusive with the Daily Mail and Mail Online and sparked global coverage.
We then arranged a media round for Errol with media interviews with GB News, Jeremy Vine’s Radio 2 show, 5 Live and Sky News World.
